Right now at The Seeing Place, we’re gearing up for our exciting start to Season 4. We just had our first rehearsal for the season opener, and on November 2 we’ll be having our official Season 4 Launch Party, where friends, family and patrons will get the chance to meet our company members and have an exclusive sneak peak at our upcoming season. (Join our list to get an invite.) We could not be more thrilled!
We commit to producing 5 plays over the course of the season in 3 programming times - fall, winter and late spring/early summer. There are a multitude of plays that our artistic director is tasked with choosing - not only does he need to think about what shows would fit our ensemble, but he also has to consider offering a balanced season (all of which will be covered in a future post about building a good artistic season.) As the Managing Director, I’m tasked with making sure that our season can be marketed and that our team has an overarching plan of attack that will span the season. But how does one do this when doing 5 different plays in 3 different programs?
When putting together our 3rd season last year, I had an idea as I looked at the subjects/topics of shows that were in consideration: What if we could choose a single theme for the season, and then base the show selection and marketing around that central idea? This is precisely what we did, and it worked out beautifully. We chose the theme, “Crimes of the Heart and the Politics of Sex” and chose 5 plays that told that story: Closer (Patrick Marber), Scotch Kiss (Brandon Walker), Three Sisters (Anton Chekhov, adapted by Brian Friel), The Lover (Harold Pinter) and Danny and the Deep Blue Sea (John Patrick Shanley.) Have a theme make all the difference in choosing the graphic marketing of the show (which I talked in a blog about designing your promotional postcards to make them pop.) Having a theme helps anchor the marketing, and gives a context to all of our promotions.
It worked so well last year that we’ve created a theme for this year as well. As I mentioned, we’re having a Season Launch Party for Season 4 on November 2, where we’ll be revealing the 5 shows planned for our season. But I thought I’d go ahead and reveal our brand new theme, and then engage you, our readers. on what kinds of thoughts and ideas the theme conjures up. Are you ready…?
The theme for Season 4 of The Seeing Place Theater is…
** FANTASY VS REALITY: The Games Our Minds Play **
What is real? What is imagined? Is the old adage “Perception is reality” true? How responsible are we to fight for the truth when a lie seems much easier to believe? And do we deserve to fight back when we’ve been duped?
These are just some of the questions that are raised in this season of raw, intimate theater.
NOW, FOR A FUN GAME:
In the comments section below, answer one of the following questions using only 1-2 sentences...
• Quick: What is your first thought when you hear, “Fantasy Vs Reality?”
• Has there been a time when you thought something was real but it turned out to be fake?
• Have you ever had a bad situation turn out good, like a “blessing in disguise”?
You can post anonymously, or leave your name if you dare. :)
All entries, including those posted below and entries contributed by our company members, will be printed out anonymously and scattered around the room at our Season Launch Party November 2, 2012. Throughout the night, different stories will be used for improvised readings by our amazing actors. The result will be a smorgasbord of dreams, nightmares, realities and fantasies jumbled together and shared amongst our friends, family members and valued patrons.
It’s our way of engaging the public with the art we’re creating, in an invigorating and fun atmosphere. It would be an honored to have your contribution.
So, please leave your thoughts and comments below, and make it anonymous if you’d rather your words stay discreet. And then sign up for our mailing list to make sure that you get your exclusive invite to the party.
Ready, set, go… comment! :)